Mass Breastfeeding Attempt for Guinness Earned Support from MCGI, UNTV

Members of the Church of God International participated in the Simultaneous Breastfeeding on October 24, 2013 that broke the Guinness World Record for it with more than 35,000 mother-infant pairs.
At the Marikina Convention Center, hundreds of mother-child pairs took part in the Nationwide Simultaneous Breastfeeding on October 24, 2013. (Photo by: Frederick Alvior, Photoville International)

For the benefit of newborns and mothers in the Philippines, the Members Church of God International (MCGI) took part in a simultaneous breastfeeding activity in 1,000 key points nationwide on October 24 this year.

Gathering a total of 35,749 mother-child pairs, the data from the organizers showed that it already surpassed the 2007 Guinness World Record for simultaneous breastfeeding in multiple sites. Guinness is yet to make an official announcement after three weeks of careful audit of records and adherence to its guidelines.

The mass breastfeeding has Nurturers of the Earth as organizer, together with MCGI and UNTV, in an attempt to break a Guinness World Record with the most number of breastfeeding mothers in multiple sites.

Coinciding with the mass breastfeeding is the celebration of the radio-television religious program, Ang Dating Daan’s 33rd anniversary.

MCGI is known for supporting social welfare and life-saving advocacies. The mass breastfeeding, which promote awareness among Filipina mothers regarding the same’s health benefits, is just one.

MCGI is also a strong supporter of the quarterly mass blood donation drives by the Philippine Red Cross and Philippine Blood Society.


Sharing the Bible's perspective on the importance of breastfeeding, Ang Dating Daan host and MCGI Leader Bro. Eli Soriano gave a few remarks in the event. (Photo by: Frederick Avior, Photoville International)
Bro. Eli Soriano, host of Ang Dating Daan and Presiding Minister to MCGI, shares the Bible’s perspective on the importance of breastfeeding during the event. (Photo by: Frederick Alvior, Photoville International)

“Coinciding with the 33rd anniversary of Ang Dating Daan, this is one way for us to support them,” said Bro. Daniel Razon, the Vice-Presiding Minister to MCGI. “Given that breastfeeding is beneficial to our children as it gives them protection against diseases that proliferate in our environment, we decided to cooperate with (Nurturers of the Earth) and mobilize 1,000 of our sites,”

The Nurturers of the Earth and the Children for Breastfeeding have proven to be passionate in their efforts to promote their breastfeeding advocacy.

In 2006, these two advocacy groups were able to gather 3,541 nursing mother-child pairs in Manila and the year after, a total of 15,128 pairs in 295 sites across the country.

In their efforts, they earned two Guinness World Records: the Simultaneous Breastfeeding in a Single Site and the Guinness World Record for Simultaneous Breastfeeding in Multiple Sites, respectively.

Alongside this nationwide breastfeeding program, Church members throughout the Philippines have also organized clean-up drives and tree-planting activities in commemoration of the anniversary of Ang Dating Daan

Bro. Eli Soriano, the Presiding Minister to MCGI, is the host of what is now the longest-running religious program in the country.

(Words b Emmy Borromeo)

Ang Dating Daan Turns 33: Will Promote Breastfeeding in 1000 sites

Ang Dating Daan (ADD), on its 33rd anniversary, is set to join the upcoming Nationwide Simultaneous Breastfeeding Program on October 24, 2013 as major participant in promoting the welfare of infants.
For the 33rd Anniversary of Ang Dating Daan (ADD), MCGI joins a Nationwide Simultaneous Breastfeeding Program on October 24, 2013 as a major participant in promoting infant welfare.

Ang Dating Daan (ADD), on its 33rd anniversary, is set to join the upcoming Nationwide Simultaneous Breastfeeding Program on October 24, 2013 as major participant in promoting the welfare of infants.

Led by Bro. Eli Soriano, the Presiding Minister of Members Church of God International (MCGI), the group of ADD is positioned to assist the program by organizing its 1000 satellite centers in the country. According to plans, each center would accommodate at least 30 mothers and infants who will be beneficiaries in the event.

Dr. Elvira Henares-Esguerra, the founder of the Nurturers of the Earth, explained that encouraging mothers to breastfeed is promoting good health both for the mothers and their children.

MCGI, the organization behind the ADD broadcasts, homes a number of abandoned babies through its “Infant Care Center” in Apalit, Pampanga. The babies being sheltered by MCGI came from random causes such as abandonment and other misfortunate cases.

Incidentally, ADD’s 33rd anniversary headlines “Building a Prayerful Nation Through Broadcast Evangelization.” The theme illuminates MCGI’s dedication to pursue homegrown projects as well as assist the charity projects of other organizations that share the same advocacy that MCGI has been promoting.

Sustaining projects of Ang Dating Daan are the free medical, legal, and employment services. These are being done in partnerships with other media and charity groups such as UNTV and Kamanggagawa Foundation Inc. along with government offices such as Department of Environment and Natural Resources and Department of Health. The organization is also known for establishing the country’s first free transient homes that are located in Quezon City and in Apalit, Pampanga. Libreng Sakay buses and jeepneys are also busily rolling on the main roads to continuously treat less-privileged commuters on daily basis. These projects are being supervised by Kuya Daniel Razon, Vice-Presiding Minister of MCGI and host of many UNTV programs.

Bro. Eli believes that giving these services to the people is essentially significant as propagating the word of God. He often reminds people that the organization should be in service to anyone seeking any form of assistance in order to fulfill the message of compassion that the Bible promotes.

Ang Dating Daan is now being aired on international domains and is formatted to several languages. The program is known as The Old Path on its English broadcast and O Caminho Antigo on its Portuguese version. There are also several translated titles to cater to the widening audience with diverse nationalities. It can also be viewed on its web stream through Through these broadcast, MCGI is reaping converts with various nationalities coming from different continents.

Ang Dating Daan program was first heard over the radio in 1980. It was first viewed on the television in 1983. At present, the program is homed at UNTV. The program’s anniversary special presentation can be viewed every Sunday 8am to 9:30pm at UNTV, the public service channel.

(Words by Robert Clarita)